The Probability That a New Advertising Campaign Will Increase Sales

question 151

Multiple Choice

The probability that a new advertising campaign will increase sales is assessed as being 0.80.The probability that the cost of developing the new ad campaign can be kept within the original budget allocation is 0.40.If the two events are independent,the probability that neither the cost is kept within budget nor the campaign will increase sales is:

• A)0.12
• B)0.32
• C)0.68
• D)0.88

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Definitions:

Computer Magazine

A publication focusing on computers, technology trends, software and hardware reviews.

Period Cost

Costs that are not directly tied to the production process and are expensed in the period in which they are incurred.

Manufacturing Company

A manufacturing company is an enterprise that uses raw materials, parts, and components to assemble finished goods on a large scale.

President's Salary

indicates the fixed annual compensation paid to the company's highest-ranking officer.