SCENARIO 8-6 After an Extensive Advertising Campaign, the Manager of a Company

question 98

True/False

SCENARIO 8-6
After an extensive advertising campaign, the manager of a company wants to estimate the
proportion of potential customers that recognize a new product.She samples 120
potential consumers and finds that 54 recognize this product.She uses this sample
information to obtain a 95% confidence interval that goes from 0.36 to 0.54.
-True or False: Referring to Scenario 8-6, the parameter of interest is 54/120 = 0.45.

Understand the distinction between strong and weak reader benefits.

Learn how to use psychological descriptions effectively in writing.

Differentiate between intrinsic and extrinsic rewards.

Determine which reader benefits to utilize in persuasive communications.

---

Definitions:

Erikson

Erik Erikson, a developmental psychologist known for his theory on the psychosocial development of humans.

Gender Roles

Socially constructed roles, behaviors, activities, and attributes that a given society considers appropriate for men and women.

Cultural Stress

The stress experienced by individuals who are exposed to a new and different culture, leading to feelings of confusion and anxiety.

Erotic Desires

Deep-seated feelings and fantasies that evoke a longing for sexual intimacy and experiences.