SCENARIO 9-8 One of the Biggest Issues Facing E-Retailers Is

question 97

True/False

SCENARIO 9-8 One of the biggest issues facing e-retailers is the ability to turn browsers into buyers.This is measured by the conversion rate, the percentage of browsers who buy something in their visit to a site.The conversion rate for a company's website was 10.1%.The website at the company was redesigned in an attempt to increase its conversion rates.A sample of 200 browsers at the redesigned site was selected.Suppose that 24 browsers made a purchase.The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Scenario 9-8, the null hypothesis would be rejected.

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Definitions:

Experimental Studies

Research methodologies that involve the manipulation of variables to determine cause-and-effect relationships.

Mental Process

An internal, covert activity of the mind involving thinking, perception, memory, and reasoning.

Behavior

The way in which one acts or conducts oneself, especially towards others, influenced by the interplay of individual and environmental factors.

Natural Selection

The principle that, among the range of inherited trait variations, those that lead to increased reproduction and survival will most likely be passed on to succeeding generations.