SCENARIO 9-7 A Major Home Improvement Store Conducted Its Biggest Brand Recognition

question 134

Short Answer

SCENARIO 9-7
A major home improvement store conducted its biggest brand recognition campaign in the company's history.A series of new television advertisements featuring well-known entertainers and sports figures were launched.A key metric for the success of television advertisements is the proportion of viewers who "like the ads a lot".A study of 1,189 adults who viewed the ads reported that 230 indicated that they "like the ads a lot." The percentage of a typical television advertisement receiving the "like the ads a lot" score is believed to be 22%.Company officials wanted to know if there is evidence that the series of television advertisements are less successful than the typical ad at a 0.01 level of significance.
-Referring to Scenario 9-7,what critical value should the company officials use to determine the rejection region?

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Definitions:

Theory Of Mind

The ability to attribute mental states—beliefs, intents, desires, emotions, knowledge—both to oneself and to others, and to understand that others have beliefs, desires, and intentions that are different from one's own.

Head Start Program

A system within the United States aimed at delivering broad early childhood educational, healthcare, nutritional, and parental participation support to underprivileged children and their families.

Benefits

Advantages or favorable effects resulting from a specific action or condition.

Vygotsky

A psychologist known for his work on socio-cultural theory, emphasizing the importance of social interaction in cognitive development.