SCENARIO 9-7 A Major Home Improvement Store Conducted Its Biggest Brand Recognition

question 77

Short Answer

SCENARIO 9-7
A major home improvement store conducted its biggest brand recognition campaign in the company's history.A series of new television advertisements featuring well-known entertainers and sports figures were launched.A key metric for the success of television advertisements is the proportion of viewers who "like the ads a lot".A study of 1,189 adults who viewed the ads reported that 230 indicated that they "like the ads a lot." The percentage of a typical television advertisement receiving the "like the ads a lot" score is believed to be 22%.Company officials wanted to know if there is evidence that the series of television advertisements are less successful than the typical ad at a 0.01 level of significance.
-Referring to Scenario 9-7,the lowest level of significance at which the null hypothesis can be rejected is .

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Definitions:

Enforcement

The act of compelling compliance with a law, regulation, agreement, or ruling, often by a governing body or authoritative entity.

Work-Related Contracts

Agreements that are specifically tied to employment or professional services between two or more parties.

Intoxication

A state of being under the influence of alcohol or drugs to a degree that mental and physical faculties are significantly impaired.

Voidable

A term describing a legal agreement that may be declared invalid by one of the parties due to certain conditions not being met or due to the presence of coercion, misrepresentation, or fraud.