SCENARIO 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 41

Short Answer

SCENARIO 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers.This is measured by the conversion rate,the percentage of browsers who buy something in their visit to a site.The conversion rate for a company's website was 10.1%.The website at the company was redesigned in an attempt to increase its conversion rates.A sample of 200 browsers at the redesigned site was selected.Suppose that 24 browsers made a purchase.
The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Scenario 9-8,state the null hypothesis for this study.

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Definitions:

Financing Obsolescence

refers to the financial challenge of assets losing value over time due to technological advancements or changes in market demand.

Credit Period

The duration of time that a buyer is allowed to pay for a credit purchase.

Credit Sales

Sales of goods or services that are paid for later, rather than at the time of purchase, building a receivable account on the seller's balance sheet.

Receivables

Amounts due from customers to a company for goods delivered or services rendered, awaiting payment.