SCENARIO 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 56

Short Answer

SCENARIO 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers.This is measured by the conversion rate,the percentage of browsers who buy something in their visit to a site.The conversion rate for a company's website was 10.1%.The website at the company was redesigned in an attempt to increase its conversion rates.A sample of 200 browsers at the redesigned site was selected.Suppose that 24 browsers made a purchase.
The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Scenario 9-8,state the alternative hypothesis for this study.

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Definitions:

Null Hypothesis

The theory suggesting that any noted discrepancies between certain groups are merely the result of sampling or experimental inaccuracies, asserting no substantial variance exists.

Sample Size

Refers to the number of observations or data points collected from a population for the purpose of statistical analysis, influencing the accuracy of the results.

Pooled Proportion

A method used to combine the proportions from different groups in statistical analysis to obtain a common proportion.

Test Statistic

A value calculated from sample data during a hypothesis test that is used to decide whether to reject the null hypothesis.