SCENARIO 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 163

Short Answer

SCENARIO 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers.This is measured by the conversion rate,the percentage of browsers who buy something in their visit to a site.The conversion rate for a company's website was 10.1%.The website at the company was redesigned in an attempt to increase its conversion rates.A sample of 200 browsers at the redesigned site was selected.Suppose that 24 browsers made a purchase.
The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Scenario 9-8,what critical value should the company officials use to determine the rejection region?

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Anglo-European Descent

Refers to individuals whose ancestry can be traced back to Europe, particularly to the countries of England and other European nations.

Social Constructs

Concepts or perceptions that exist because people in a society agree to behave as if they exist or agree that they hold a certain meaning.

Racial Categorization

The process of classifying people into groups based on physical characteristics, such as skin color, often leading to social and economic inequalities.

Court Decisions

The judgments, rulings, or orders issued by a court of law regarding the outcome of legal cases.