SCENARIO 9-8 One of the Biggest Issues Facing E-Retailers Is

question 97

True/False

SCENARIO 9-8 One of the biggest issues facing e-retailers is the ability to turn browsers into buyers.This is measured by the conversion rate, the percentage of browsers who buy something in their visit to a site.The conversion rate for a company's website was 10.1%.The website at the company was redesigned in an attempt to increase its conversion rates.A sample of 200 browsers at the redesigned site was selected.Suppose that 24 browsers made a purchase.The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Scenario 9-8, the null hypothesis would be rejected.

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Definitions:

Market Orientation

An approach requiring organizations to gather information about customer needs, share that information throughout the firm, and use that information to help build long-term relationships with customers.

Labeling

The presentation of important information on a package.

Sales Orientation

Sales orientation is a business approach that prioritizes selling products and services through aggressive promotion and sales techniques.