SCENARIO 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 63

Short Answer

SCENARIO 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers.This is measured by the conversion rate,the percentage of browsers who buy something in their visit to a site.The conversion rate for a company's website was 10.1%.The website at the company was redesigned in an attempt to increase its conversion rates.A sample of 200 browsers at the redesigned site was selected.Suppose that 24 browsers made a purchase.
The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Scenario 9-8,the lowest level of significance at which the null hypothesis can be rejected is .

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Definitions:

Authoritative Leaders

Leaders who dictate policies and procedures, expecting followers to comply without questioning.

Kindness

The quality of being friendly, generous, and considerate towards others.

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The way that someone or something looks to others, including aspects of physical presentation, dress, and grooming.

French And Raven

Refers to a social psychology theory identifying five bases of power: legitimate, reward, coercive, expert, and referent.