SCENARIO 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 165

Short Answer

SCENARIO 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers.This is measured by the conversion rate,the percentage of browsers who buy something in their visit to a site.The conversion rate for a company's website was 10.1%.The website at the company was redesigned in an attempt to increase its conversion rates.A sample of 200 browsers at the redesigned site was selected.Suppose that 24 browsers made a purchase.
The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Scenario 9-8,the largest level of significance at which the null hypothesis will not be rejected is .

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Definitions:

Real Assets

Physical or tangible assets such as land, buildings, precious metals, or commodities, which have intrinsic value due to their substance and properties.

Fixed-Income Securities

Financial instruments that pay returns on a fixed schedule, including bonds, notes, and other debt instruments that offer fixed interest payments.

Security Selection

The process of choosing individual securities for investment, based on the analysis of their potential for return relative to their risk.

Asset Class

A category of investment with similar characteristics, typically including stocks, bonds, real estate, and commodities.