SCENARIO 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 117

Short Answer

SCENARIO 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers.This is measured by the conversion rate,the percentage of browsers who buy something in their visit to a site.The conversion rate for a company's website was 10.1%.The website at the company was redesigned in an attempt to increase its conversion rates.A sample of 200 browsers at the redesigned site was selected.Suppose that 24 browsers made a purchase.
The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Scenario 9-8,what will be the p-value if these data were used to perform a two-tail test?

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Definitions:

Actively Manage

The proactive and continuous involvement in overseeing and directing operations or activities to achieve specific objectives.

Rationality And Fairness

The principle of making decisions based on logic and impartiality, ensuring equitable treatment for all involved.

Negotiator

A person engaged in negotiations, skilled in reaching agreements or resolving conflicts.

Athlete

An individual who competes in physical sports, often displaying strength, speed, and endurance.