SCENARIO 11-12 the Marketing Manager of a Company Producing a New

question 57

True/False

SCENARIO 11-12 The marketing manager of a company producing a new cereal aimed for children wants to examine the effect of the color and shape of the box's logo on the approval rating of the cereal. He combined 4 colors and 3 shapes to produce a total of 12 designs.Each logo was presented to 2 different groups (a total of 24 groups)and the approval rating for each was recorded and is shown below.The manager analyzed these data using the = 0.05 level of significance for all inferences.
-Referring to Scenario 11-12, based on the results of the hypothesis test, it appears that there is a significant effect on the approval rating associated with the color of the logo.

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Definitions:

Peripheral Nervous System

The peripheral nervous system is the part of the nervous system that consists of the nerves and ganglia outside of the brain and spinal cord, which connect the central nervous system to limbs and organs.

Afferent Nerves

Nerves that carry sensory information from the sensory receptors towards the central nervous system.

Efferent Nerves

Nerves that carry signals away from the central nervous system to effectors such as muscles or glands, facilitating action and response.

Motor Nerves

Nerves that carry impulses away from the central nervous system to muscles, stimulating them to contract and produce movement.