SCENARIO 11-12 The Marketing Manager of a Company Producing a New Cereal

question 33

Short Answer

SCENARIO 11-12
The marketing manager of a company producing a new cereal aimed for children wants to examine the effect of the color and shape of the box's logo on the approval rating of the cereal. He combined 4 colors and 3 shapes to produce a total of 12 designs. Each logo was presented to 2 different groups (a total of 24 groups) and the approval rating for each was recorded and is shown below. The manager analyzed these data using the α = 0.05 level of significance for all inferences.


-Referring to Scenario 11-12,the mean square for the factor color is .

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Definitions:

AVC

Average Variable Cost; the cost of variable inputs divided by the quantity of output produced.

AFC

Average Fixed Cost, which is the fixed costs of production divided by the quantity of output produced.

MC

Marginal Cost, the change in total cost that arises when the quantity produced is incremented by one unit.

ATC

Average Total Cost refers to the total cost per unit of output, calculated by dividing the total cost of production by the number of units produced.