SCENARIO 11-12 The Marketing Manager of a Company Producing a New Cereal

question 98

Short Answer

SCENARIO 11-12
The marketing manager of a company producing a new cereal aimed for children wants to examine the effect of the color and shape of the box's logo on the approval rating of the cereal. He combined 4 colors and 3 shapes to produce a total of 12 designs. Each logo was presented to 2 different groups (a total of 24 groups) and the approval rating for each was recorded and is shown below. The manager analyzed these data using the α = 0.05 level of significance for all inferences.


-Referring to Scenario 11-12,the mean square for error is .

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Definitions:

Nominal Annual Rate

The interest rate stated on a loan or investment agreement, not adjusting for inflation or the compounding of interest.

Developing-Country

A developing country refers to a nation with a lower level of industrialization, lower living standards, and sometimes a lower Human Development Index (HDI) compared to developed countries.

Compounded Monthly

An interest calculation method where interest is added to the principal sum at the end of each month, with each subsequent month earning interest on the new total.

Nominal Rate

The nominal rate is the stated interest rate on a loan or financial product, not adjusted for inflation.