SCENARIO 12-14 a Perfume Manufacturer Is Trying to Choose Between

question 136

Multiple Choice

SCENARIO 12-14 A perfume manufacturer is trying to choose between 2 magazine advertising layouts.An expensive layout would include a small package of the perfume.A cheaper layout would include a "scratch-and-sniff" sample of the product.The manufacturer would use the more expensive layout only if there is evidence that it would lead to a higher approval rate.The manufacturer presents the more expensive layout to 4 groups and determines the approval rating for each group.He presents the "scratch-and-sniff" layout to 5 groups and again determines the approval rating of the perfume for each group.The data are given below.Use this to test the appropriate hypotheses with the Wilcoxon Rank Sum Test with a level of significance of 0.05.
-Referring to Scenario 12-14, the hypotheses that should be used are:

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Definitions:

Work Responsibilities

The duties and tasks assigned to an employee as part of their job role.

Business Strategy

A plan of action designed to achieve a long-term or overall aim within the business sector, considering internal and external factors.

Succession Problem

The issue of who will run a business when the current head leaves.

Leadership

The act of guiding, directing, or influencing followers and orchestrating strategies to achieve a common goal.