SCENARIO 12-14 a Perfume Manufacturer Is Trying to Choose Between

question 43

True/False

SCENARIO 12-14 A perfume manufacturer is trying to choose between 2 magazine advertising layouts.An expensive layout would include a small package of the perfume.A cheaper layout would include a "scratch-and-sniff" sample of the product.The manufacturer would use the more expensive layout only if there is evidence that it would lead to a higher approval rate.The manufacturer presents the more expensive layout to 4 groups and determines the approval rating for each group.He presents the "scratch-and-sniff" layout to 5 groups and again determines the approval rating of the perfume for each group.The data are given below.Use this to test the appropriate hypotheses with the Wilcoxon Rank Sum Test with a level of significance of 0.05.
-Referring to Scenario 12-14, the null hypothesis should be rejected.

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Definitions:

Conscious Awareness

The state of being mentally aware of one's surroundings, thoughts, and feelings; the ability to experience and reflect upon oneself and the environment.

Unconscious Thoughts

Mental processes that occur without conscious awareness, influencing feelings, actions, and decisions in ways that are not fully apparent to the individual.

Psychoanalytic Techniques

Methods used in psychoanalysis to explore the unconscious mind and resolve deep-seated psychological conflicts.

Self-Esteem

Self-esteem refers to the perception and evaluation of one's own worth, including feelings of confidence and respect for oneself.