SCENARIO 12-14 A Perfume Manufacturer Is Trying to Choose Between 2 Magazine

question 77

Short Answer

SCENARIO 12-14
A perfume manufacturer is trying to choose between 2 magazine advertising layouts.An expensive layout would include a small package of the perfume.A cheaper layout would include a "scratch- and-sniff" sample of the product.The manufacturer would use the more expensive layout only if there is evidence that it would lead to a higher approval rate.The manufacturer presents the more expensive layout to 4 groups and determines the approval rating for each group.He presents the "scratch-and-sniff" layout to 5 groups and again determines the approval rating of the perfume for each group.The data are given below.Use this to test the appropriate hypotheses with the Wilcoxon Rank Sum Test with a level of significance of 0.05.

12-34 Chi-Square and Nonparametric Tests
-Referring to Scenario 12-14,the calculated value of the test statistic is .

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Definitions:

Standard Cost Systems

Accounting systems that use standards for each element of manufacturing cost entering into the finished product.

Standards

Agreed-upon guidelines or criteria for products, services, or processes to ensure consistency and quality.

Product Costs

Expenses directly tied to the production of goods or services, including direct labor, direct materials, and manufacturing overhead.

Standard Cost

A predetermined cost of manufacturing a single unit or a number of units during a specific period under current or anticipated operating conditions.