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A major drawback of the ABAB reversal design lies in
Seasonal Indices
Factors used to adjust data to compensate for predictable fluctuations that occur regularly within a specific period, such as monthly or quarterly.
MAD
Acronym for Mutual Assured Destruction, a doctrine of military strategy and national security policy which posits that a full-scale use of nuclear weapons by two or more opposing sides would cause the complete annihilation of both the attacker and the defender.
Naive Forecast
A forecasting method that assumes future values will be the same as the most recent actual value, used as a baseline for more complex forecasts.
Seasonal Factors
Components or influences that cause regular and predictable changes or patterns in data or business activity corresponding to specific seasons or times of the year.
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