SCENARIO 14-19 the Marketing Manager for a Nationally Franchised Lawn

question 289

Multiple Choice

SCENARIO 14-19 The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service.A random sample of 30 home owners located in a suburban area near a large city was selected; 11 did not have a lawn service (code 0) and 19 had a lawn service (code 1) .Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars) and lawn size (Lawn Size, in thousands of square feet) . The PHStat output is given below:
-Referring to Scenario 14-19, which of the following is the correct expression for the estimated model?

• A)Y =-7.8562 + 0.0304 +1.2804
• B)Y =-7.8562 + 0.0304 Income +1.2804 LawnSize
• C)ln (odds ratio) =-7.8562 + 0.0304 +1.2804
• D)ln (estimated odds ratio) =-7.8562 + 0.0304 +1.2804

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Definitions:

Sales Totalling

The process of adding up all sales transactions within a given period to determine a total revenue amount.

Pretax

Financial figures or earnings calculated before taxes are deducted.

Distribution

The process of allocating or dispersing goods, resources, or payments to various parties.

Scores

A numerical representation of an individual's creditworthiness or other evaluated attributes, often used in assessing financial and sports performances.