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SCENARIO 14-19 the Marketing Manager for a Nationally Franchised Lawn

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SCENARIO 14-19 The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service.A random sample of 30 home owners located in a suburban area near a large city was selected; 11 did not have a lawn service (code 0)and 19 had a lawn service (code 1).Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars)and lawn size (Lawn Size, in thousands of square feet). The PHStat output is given below: SCENARIO 14-19 The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service.A random sample of 30 home owners located in a suburban area near a large city was selected; 11 did not have a lawn service (code 0)and 19 had a lawn service (code 1).Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars)and lawn size (Lawn Size, in thousands of square feet). The PHStat output is given below:   -Referring to Scenario 14-19, what is the estimated probability that a home owner with a family income of $100,000 and a lawn size of 2,000 square feet will purchase a lawn service?
-Referring to Scenario 14-19, what is the estimated probability that a home owner with a family income of $100,000 and a lawn size of 2,000 square feet will purchase a lawn service?


Definitions:

Personal Fable

A concept in adolescent psychology referring to a belief held by some adolescents that they are unique and exceptional and therefore not subject to the rules that govern the rest of the world.

Formal Operational Reasoning

A stage in Piaget's theory of cognitive development where individuals are able to think abstractly and logically.

Selective Attention

The cognitive process of focusing on certain information while ignoring other stimuli.

Abstract Thought

The ability to think about objects, principles, and ideas that are not physically present.

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