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SCENARIO 16-7 The Executive Vice-President of a Drug Manufacturing Firm Believes That

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SCENARIO 16-7
The executive vice-president of a drug manufacturing firm believes that the demand for the firm's most popular drug has been evidencing an exponential trend since 1999.She uses Microsoft Excel to obtain the partial output below.The dependent variable is the log base 10 of the demand for the drug,while the independent variable is years,where 1999 is coded as 0,2000 is coded as 1,etc.
SCENARIO 16-7 The executive vice-president of a drug manufacturing firm believes that the demand for the firm's most popular drug has been evidencing an exponential trend since 1999.She uses Microsoft Excel to obtain the partial output below.The dependent variable is the log base 10 of the demand for the drug,while the independent variable is years,where 1999 is coded as 0,2000 is coded as 1,etc.     -Referring to Scenario 16-7,the forecast for the demand in 2016 is .
-Referring to Scenario 16-7,the forecast for the demand in 2016 is .


Definitions:

Cartel

An agreement among competing firms to control prices or exclude entry of a new competitor in a market, often leading to market inefficiency.

Nash Equilibrium

A concept in game theory where each player's strategy is optimal, given the strategies of all other players in the game.

Zero Marginal Cost

The cost incurred by producing one additional unit of a product or service when this cost is effectively zero, often due to technological advances.

Duopolists

Firms or entities that are two in number in a market, dominating the market and setting prices either collaboratively or competitively.

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