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SCENARIO 17-3
The tree diagram below shows the results of the classification tree model that has been constructed to
predict the probability of a cable company's customers who will switch ("Yes" or "No")into its
bundled program offering based on the price ($30, $40, $50, $60)and whether the customer spends
more than 5 hours a day watching TV ("Yes" or "No")using the data set of 100 customers collected
from a survey.
-True or False: Referring to Scenario 17-3, the highest probability of switching is predicted to
occur among customers who watch more than 5 hours of TV a day and are offered the bundled
price of lower than $50.
Genetic Factors
Components of an organism's genetic makeup that influence its characteristics, traits, and predispositions to certain conditions or behaviors.
Big Five Traits
The Big Five personality traits model outlines five broad dimensions of human personality: openness, conscientiousness, extraversion, agreeableness, and neuroticism, believed to encompass the spectrum of human personality.
Heritability
The proportion of variation among individuals that can be attributed to genetic factors, often used in the context of traits or behaviors.
Fraternal Twins
Siblings born at the same time who are genetically as similar as regular siblings because they are the result of two separate eggs fertilized by two different sperm.
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