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SCENARIO 17-3
The tree diagram below shows the results of the classification tree model that has been constructed to
predict the probability of a cable company's customers who will switch ("Yes" or "No")into its
bundled program offering based on the price ($30, $40, $50, $60)and whether the customer spends
more than 5 hours a day watching TV ("Yes" or "No")using the data set of 100 customers collected
from a survey.
-True or False: Referring to Scenario 17-3, the highest probability of switching is predicted to
occur among customers who do not watch more than 5 hours of TV a day and are offered the
bundled price of lower than $50.
Freudian Perspective
A psychological perspective that emphasizes unconscious processes and childhood experiences in shaping behavior and personality.
Personality Development
The ongoing process of developing and refining one's personality, characterized by the development of behaviors, thoughts, attitudes, and feelings.
Stages
refers to distinct phases or periods in a process of development or a sequence of events.
Freud's Theory
refers to Sigmund Freud's psychoanalytic theory, which emphasizes unconscious motivations and conflicts as drivers of human behavior.
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