SCENARIO 18-12 the Marketing Manager for a Nationally Franchised Lawn

question 265

Multiple Choice

SCENARIO 18-12 The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service.A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1) .Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars) , lawn size (Lawn Size, in thousands of square feet) , attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable) , number of teenagers in the household (Teenager) , and age of the head of the household (Age) . The Minitab output is given below:
-Referring to Scenario 18-12, which of the following is the correct interpretation for the Attitude slope coefficient?

• A)Holding constant the effect of the other variables, the estimated number of lawn service purchased is 12.74 lower for a home owner who has a favorable attitude Toward outdoor recreational activities than one that has an unfavorable attitude.
• B)Holding constant the effect of the other variables, the estimated odds ratio of purchasing a lawn service is 12.74 lower for a home owner who has a favorable Attitude toward outdoor recreational activities than one that has an unfavorable Attitude.
• C)Holding constant the effect of the other variables, the estimated natural logarithm of the odds ratio of purchasing a lawn service is 12.74 lower for a home owner who has A favorable attitude toward outdoor recreational activities than one that has an Unfavorable attitude.
• D)Holding constant the effect of the other variables, the estimated probability of purchasing a lawn service is 12.74 lower for a home owner who has a favorable Attitude toward outdoor recreational activities than one that has an unfavorable Attitude.

Learn about the mechanisms and effects of organized protests and legal changes in advancing racial democracy.

Determine the role of public perception and self-reflection in fostering racial awareness and healing.

Comprehend various frameworks of racial understanding, such as color-blindness and cosmopolitanism.

Analyze statements and concepts critically to identify stereotypes and racial biases.

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Definitions:

Informational Power

Power derived from possessing knowledge or information that others find useful or valuable.

Skills And Abilities

The competences and capabilities that enable an individual to perform tasks or activities effectively.

Facts And Data

Objective pieces of information that are proven to be true and can be quantified or verified.

Social Power

The ability of an individual or group to influence or control the actions, beliefs, or behaviors of others within a social context.