SCENARIO 18-12 the Marketing Manager for a Nationally Franchised Lawn

question 319

Short Answer

SCENARIO 18-12 The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service.A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0)and 15 had a lawn service (code 1).Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age). The Minitab output is given below:
-Referring to Scenario 18-12, what is the p-value of the test statistic when testing whether Age makes a significant contribution to the model in the presence of the other independent variables?

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Definitions:

Economic Competition

The rivalry among companies in the marketplace for the consumer's preference in order to maximize sales, profits, and market share.

Vested Interests

Parties with a strong existing interest in maintaining or influencing a particular condition or set of policies for personal or economic gain.

Patriarchy

In this system, males are the primary holders of power, leading in government, moral leadership, enjoying societal benefits, and owning property.

Bureaucratic Organization

A form of organization structured hierarchically, governed by formal rules and regulations, and characterized by specialized roles and impartiality of its members.