SCENARIO 18-12 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 149

Short Answer

SCENARIO 18-12
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1). Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age). The Minitab output is given below:

-Referring to Scenario 18-10 Model 1,predict the number of weeks being unemployed due to a layoff for a worker who is a thirty-year old,has 10 years of education,has 15 years of experience at the previous job,is married,is the head of household and is a manager.

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Definitions:

Cerveteri

An ancient city in Italy, known for its Etruscan necropolis with elaborate tombs, reflecting the social and cultural life of the Etruscans.

Pectoral

An ornament on the chest.

Fibula

An ancient brooch or pin, typically used in Greek and Roman dress as a fastener or decorative item.

Tinia

The chief god of the Etruscan pantheon, equivalent to the Roman Jupiter and Greek Zeus, known as the god of sky and thunder.