SCENARIO 18-12 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 261

Short Answer

SCENARIO 18-12
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1). Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age). The Minitab output is given below:

-Referring to Scenario 18-10 Model 1,what is the p-value of the test statistic when testing whether being married or not makes a difference in the mean number of weeks a worker is unemployed due to a layoff while holding constant the effect of all the other independent variables?

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Definitions:

Physiological Differences

Variations among individuals in their physical functioning and structures.

Inherited Genes

Genetic material passed down from parents to offspring that influences characteristics and susceptibility to certain diseases.

Temperament

Temperament is a person's or animal's nature, especially as it permanently affects their behavior, involving aspects of their personality and emotional responses.

Secure Attachment

A stable and positive emotional bond between an infant and their caregiver, characterized by comfort and confidence in accessibility and responsiveness.