SCENARIO 18-12 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 98

Short Answer

SCENARIO 18-12
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1). Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age). The Minitab output is given below:

-Referring to Scenario 18-10 Model 1,_____of the variation in the number of weeks a worker is unemployed due to a layoff can be explained by the six independent variables.

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Definitions:

Fitness

The condition of being physically fit and healthy, often as a result of exercise and proper nutrition.

Reproduce

The biological process through which living entities create offspring, enabling the continuation of species.

Genetically Predisposed

means having an increased likelihood of developing a particular condition based on one's genetic makeup.

Evolutionary Psychology

A theoretical approach in psychology that explores how evolutionary principles help explain human psychological processes and behavior.