SCENARIO 18-12 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 111

Short Answer

SCENARIO 18-12
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1). Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age). The Minitab output is given below:

-Referring to Scenario 18-10 Model 1,_____of the variation in the number of weeks a worker is unemployed due to a layoff can be explained by the marital status while controlling for the other independent variables.

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Definitions:

Sample

A specimen or part of something used to show the quality or nature of the whole.

Model

A representation, often simplified, used to describe or simulate a process, system, or concept to promote understanding or predict outcomes.

Waive Warranties

involves the voluntary act of relinquishing one's legal right to enforce warranty claims against a seller.

Express Warranties

Explicit guarantees provided by a seller regarding the quality, condition, or performance of a product.