SCENARIO 18-12 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 20

Short Answer

SCENARIO 18-12
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1). Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age). The Minitab output is given below:

-Referring to Scenario 18-10 and using both Model 1 and Model 2,what are the null and alternative hypotheses for testing whether the independent variables that are not significant individually are also not significant as a group in explaining the variation in the dependent variable at a 5% level of significance?

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Definitions:

Action Films

A film genre characterized by fast-paced sequences, often including physical stunts, chases, and explosions, focusing on action over character development or intricate plots.

Top Gun Formula

A filmmaking approach characterized by high-energy, visually spectacular action sequences, often centered around a charismatic protagonist.

Superhero Genre

A genre of fiction that is centered on characters who possess superhuman abilities or powers and use them to protect the public or combat evil.

Dark, Brooding

Describes a mood or tone characterized by deep, intense, or gloomy thoughts or feelings.