SCENARIO 18-12 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 55

Short Answer

SCENARIO 18-12
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1). Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age). The Minitab output is given below:

-Referring to Scenario 18-11,what is the p-value of the test statistic when testing whether the model is a good-fitting model?

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Definitions:

Adaptation-Level

The theory that individuals judge new stimuli and experiences based on what they have previously encountered, adjusting their expectations and perceptions accordingly.

Job Loss

The act or experience of losing one's employment, often leading to financial instability and psychological stress.

Breast Feeding

is the process of feeding a baby with milk directly from the mother's breast, offering nutritional and immunological benefits.

Oxytocin

A hormone and neurotransmitter commonly associated with childbirth and bonding, often referred to as the "love hormone" for its role in promoting social and parental bonding.