SCENARIO 18-12 the Marketing Manager for a Nationally Franchised Lawn

question 38

Short Answer

SCENARIO 18-12 The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service.A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0)and 15 had a lawn service (code 1).Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age). The Minitab output is given below:
-Referring to Scenario 18-12, what should be the decision ('reject' or 'do not reject')on the null hypothesis when testing whether Income makes a significant contribution to the model in the presence of the other independent variables at a 0.05 level of significance?

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Definitions:

Feeling States

Emotional conditions or responses that are experienced by individuals, influenced by external and internal factors.

Physiological Tendencies

Inherent biological or bodily inclinations that influence behavior, reactions, and physical states of an individual.

Attitudes

A psychological construct representing an individual's degree of like or dislike for an item.

Psychological Tendencies

Patterns or propensities in thought, emotion, and behavior that are characteristic of an individual, influencing their psychological responses and interactions.