SCENARIO 18-12 the Marketing Manager for a Nationally Franchised Lawn

question 313

Short Answer

SCENARIO 18-12 The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service.A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0)and 15 had a lawn service (code 1).Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age). The Minitab output is given below:
-Referring to Scenario 18-12, what should be the decision ('reject' or 'do not reject')on the null hypothesis when testing whether LawnSize makes a significant contribution to the model in the presence of the other independent variables at a 0.05 level of significance?

---

Definitions:

Optimising Decision

Chooses the alternative giving the absolute best solution to a problem.

Absolute Best Solution

The optimal resolution to a problem or challenge, surpassing all other alternatives in effectiveness.

Minority Domination

A situation in which a smaller or less powerful group controls or influences a majority or more powerful group.

Group Decision Making

A process where multiple individuals come together to analyze problems or situations, evaluate options, and decide on a course of action collectively.