SCENARIO 18-12 the Marketing Manager for a Nationally Franchised Lawn

question 132

Short Answer

SCENARIO 18-12 The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service.A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0)and 15 had a lawn service (code 1).Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age). The Minitab output is given below:
-Referring to Scenario 18-12, what is the p-value of the test statistic when testing whether Attitude makes a significant contribution to the model in the presence of the other independent variables?

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Definitions:

Analytical

Pertains to the ability to examine and break down complex information or problems into smaller, manageable parts for better understanding or decision-making.

Results-oriented

A focus on achieving specific outcomes or goals, often used in business and project management for effectiveness and efficiency.

Strategic Leadership

The ability of an organization's leaders to set visions, make strategic decisions, and guide the organization towards achieving long-term goals.

Sustain

To maintain or keep something going over time, especially under challenging circumstances.