SCENARIO 18-12 the Marketing Manager for a Nationally Franchised Lawn

question 14

Short Answer

SCENARIO 18-12 The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service.A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0)and 15 had a lawn service (code 1).Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age). The Minitab output is given below:
-Referring to Scenario 18-12, what should be the decision ('reject' or 'do not reject')on the null hypothesis when testing whether Teenager makes a significant contribution to the model in the presence of the other independent variables at a 0.05 level of significance?

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Definitions:

Wholesalers

Businesses that sell goods in large quantities at lower prices, typically to retailers, other businesses, or professional users, but not directly to the end consumer.

Category Specialists

Retailers or businesses that focus on a specific category of products, offering a wide selection and deep knowledge within that category.

Category Killers

are large retail chain stores that specialize in a single category of products and dominate that category, often leading to the decline of small specialty stores.

Omnichannel Operations

A multi-channel approach to sales and customer service that provides an integrated and cohesive customer experience no matter how or where a customer reaches out.