SCENARIO 18-12 the Marketing Manager for a Nationally Franchised Lawn

question 271

True/False

SCENARIO 18-12 The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service.A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0)and 15 had a lawn service (code 1).Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age). The Minitab output is given below:
-Referring to Scenario 18-12, there is not enough evidence to conclude that Age makes a significant contribution to the model in the presence of the other independent variables at a 0.05 level of significance.

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Definitions:

Office

A room or set of rooms where business, clerical, or professional activities are conducted.

Communication

Meaningful exchange of information through messages.

Informal

A term describing communication or activities that are unofficial or not bound by formal rules, structures, or procedures.

Oral

Pertaining to the mouth, including the delivery of communication or medication.