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How has Islamic banking redefined lending to deal with Islam's prohibition of usury?
Indirect Approach
Organizing a message by starting with supporting evidence, constructing a case, and then introducing the main point.
AIDA Message
An acronym for Attention, Interest, Desire, and Action, used as a guideline for creating persuasive messages in marketing.
Selling Points
The most appealing aspects of a product or service.
Benefits
Specific benefits that consumers can gain from a product's features being marketed.
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