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The risk premium for an investment:
Sigmund Freud
Austrian neurologist and the founder of psychoanalysis, a clinical method for treating psychopathology through dialogue between a patient and a psychoanalyst.
John Watson
An American psychologist who established the psychological school of behaviorism, emphasizing the study of observable behavior.
Abraham Maslow
An American psychologist known for creating Maslow's hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs in priority, culminating in self-actualization.
Carl Jung
A Swiss psychiatrist and psychoanalyst who founded analytical psychology, known for his theories of the Collective Unconscious and archetypes.
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