One Way That a Bank Could Offer Non-Bank Services Across

question 4

Multiple Choice

One way that a bank could offer non-bank services across more than one state was to:

• A) file for a foreign bank charter.
• B) be a federally chartered bank rather than a state chartered bank.
• C) create a bank holding company.
• D) become a central bank.

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Definitions:

Benefit Segmentation

A marketing approach that entails categorizing a market by the varied benefits consumers desire from the product.

Concentrated Targeting

A marketing strategy where a business focuses its efforts on a narrowly defined market segment or niche, rather than trying to appeal to a broader market.

Fixed Costs

Expenses that do not change with the level of production or sales, such as rent, salaries, and insurance.

Variable Costs

Those costs, primarily labor and materials, that vary with production volume.