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Competitive Forces
The external factors that influence the competitive environment of a market, impacting an organization's strategy and performance.
Mission Statement
A formal summary of the aims and values of a company, organization, or individual, serving as a guide for its strategies and actions.
Specific Products
Items or goods that have distinct features and benefits, targeting a particular customer need or market segment.
Customer Needs
The desires or requirements that consumers have, which they seek to fulfil through purchasing goods or services.
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