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Dr. Pambros returns Abnormal Psychology exams. Juanita, Kevin, and Morgan all receive grades of "C." Juanita is grateful to have passed. Kevin is devastated. Morgan is mildly disappointed but recognizes that there are three remaining exams that could boost his grade. How would the cognitive model explain the different responses of these students to the same event?
Indirect Approach
Organizing a message by starting with supporting evidence, constructing a case, and then introducing the main point.
AIDA Message
An acronym for Attention, Interest, Desire, and Action, used as a guideline for creating persuasive messages in marketing.
Selling Points
The most appealing aspects of a product or service.
Benefits
Specific benefits that consumers can gain from a product's features being marketed.
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