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The following is cost information for the Creamy Crisp Donut Company.Entrepreneur's potential earnings as a salaried worker = $48,000Annual lease on building = $20,000Annual revenue from operations = $280,000Payments to workers = $118,000Utilities (electricity, water, disposal) costs = $8,000Value of entrepreneur's talent in the next best entrepreneurial activity = $80,000Entrepreneur's forgone interest on personal funds used to finance the business = $6,000Creamy Crisp's economic profit is
Other-race Effect
The tendency to more easily recognize faces of the race that one is most familiar with, which is thought to develop during infancy.
Availability Heuristic
A cognitive shortcut based on the first examples that pop up in one's thoughts when contemplating a particular subject, idea, strategy, or choice.
Explicit Bias
Refers to the attitudes and beliefs we have about a person or group on a conscious level.
Ingroup Bias
The tendency to favor and extend loyalty to members of one's own group over those of other groups.
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