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The diagram of product curves suggests that
Unfreezing Phase
A stage in Lewin's change management model where existing behaviors or processes are prepared for change by reducing forces that maintain the status quo.
Unfreezing Phase
The initial step in Lewin's change model, involving the process of realizing the need for change and preparing for it.
Sense of Urgency
A feeling that an action or project requires immediate attention and quick decision-making to exploit opportunities or avoid crises.
Influential Persons
Individuals who have significant impact or authority in decision-making processes or in shaping opinions and behaviors in a community or organization.
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