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Because of "mental accounting,"
Organizational Form
The structure or framework adopted by a business or entity that dictates its operational and governance approach, such as a corporation, partnership, or sole proprietorship.
Owners' Acts
Legal actions or decisions made by the owners of a property or business.
Franchisee
One receiving a license to use another’s (the franchisor’s) trademark, trade name, or copyright in the sale of goods and services.
Independent Businessperson
An individual who operates and manages their own business, making decisions independently, often bearing the risks and rewards of the enterprise.
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