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The process by which people isolate purchases and fail to consider all consumption options simultaneously is known as
Social Identity Theory
A psychological theory that examines how a person's self-concept is based on their membership within social groups, influencing their behavior and attitudes.
Stereotype Threat Theory
The theory that people are likely to experience anxiety when they are at risk of confirming a negative stereotype about their social group, which can impair their performance.
Social Identity Theory
A theory that explains how individuals categorize themselves and others into various social groups, leading to a sense of identity based on group membership.
Realistic Conflict Theory
A social psychological model that explains intergroup conflicts, hostility, and aggression as a result of competition over resources or status.
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