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Behavioral economists suggest that the reason why many consumers tend to stick to one brand in things that they often buy, like food items, is people's tendency to have the
Stress
A physical or psychological response to internal or external pressures or threats, often resulting in physical and emotional reactions.
Cognitive
Related to the mental action or process of acquiring knowledge and understanding through thought, experience, and the senses.
Hormones
Hormones are chemical substances produced in the body that regulate and control the activity of certain cells or organs.
Preoperational
A stage in Piaget's theory of cognitive development, typically from ages 2 to 7, where children start to engage in symbolic play but lack the ability to perform operations or mental manipulations.
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