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When people make decisions that go against their own interests, neoclassical economics explains this to be instances where people are
Hard Water
Water that contains high levels of calcium and magnesium ions, which can reduce the effectiveness of soap and leave deposits.
Micelle
A spherical aggregate of surfactant molecules formed in a liquid colloid, important in various chemical and industrial processes.
Emulsion
A mixture of two or more liquids that are normally immiscible, with one liquid containing a dispersion of the other.
Phospholipids
A group of lipids essential to all cell membranes for their ability to create lipid bilayers.
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