The Goal of a Rational Consumer Is to Maximize

question 69

Multiple Choice

The goal of a rational consumer is to maximize

• A)the quantities of all goods consumed.
• B)the MU/P of all goods consumed.
• C)marginal utility of all goods consumed.
• D)total utility from all goods consumed.

---

Definitions:

Advertising

The activity or profession of producing advertisements for commercial products or services.

Contribution Format

A way of presenting a profit and loss statement where costs are separated into variable and fixed, and the contribution margin is highlighted.

Target Profit

The goal set for the amount of net income a company plans to achieve at a specific time.

Units Sold

The quantity of product units that have been sold during a particular time period.