The Theory of Consumer Behavior Assumes That

question 131

Multiple Choice

The theory of consumer behavior assumes that

• A)consumers behave rationally, attempting to maximize their satisfaction.
• B)consumers have unlimited money incomes.
• C)consumers do not know how much marginal utility they obtain from successive units of various products.
• D)marginal utility is constant.

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Definitions:

Syntax

The set of rules, principles, and processes that govern the structure of sentences in a given language, particularly the order of words and phrases.

Phonology

The study of the sound system in languages, including the rules for their sequence and structure.

Morpheme

The smallest grammatical unit in a language that has semantic meaning.

Anthropologist Benjamin Whorf

A linguist and anthropologist known for his hypothesis that the structure of a language affects its speakers' cognition and worldview.